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GPS Vehicle Tracking:

A Start-Up Guide for Your Business

There are many providers on the market today and the key is to find one that not only fits your needs but is particularly attentive to your business’s needs.

GPS vehicle tracking started as a simple dots-on-a-map solution to provide basic vehicle location data  providing the answer to one question, “Where are my vehicles?” This technology grew to become much more. It now solves more complex business challenges like improving driver and public safety and inefficient workflows.

If you are looking at GPS vehicle tracking for the first time and unsure of where or how to start looking for the right solution, then you are in the right place.

There are five main factors to consider when you begin looking for a GPS vehicle tracking solution.

Investigating these five factors with your fleet needs in mind will help you make the right choices before you ultimately decide on the system that is right for your fleet.

1. Understanding Your Business Challenges and Needs

Investigating these five factors with your fleet needs in mind will help you make the right choices before you ultimately decide on the system that is right for your fleet.

Are there safety concerns, such as collisions or speeding incidents? Are you looking at high fuel bills every month? Knowing the challenges you face will let you know if a potential provider has the functionality to help solve it. While most solutions will have similar basic functionality, there may be differences in how they solve each issue.

Also, consider what is important to you in a business solution. Many businesses fail to consider certain aspects like customer care or support. Is it necessary to find a provider with U.S.-based technical support? In your business, do you receive a dedicated account manager who is invested in your success with the system, or do you become a number?

One of the first things you will learn when researching potential providers is that there are many on the market today. The key is to find one that fits your needs and is particularly attentive to your business’s needs.

INSIDER TIP: It will be essential to know how you will measure success with a GPS vehicle tracking system. Use metrics you presently have at your disposal to determine your benchmarks. This could be data such as an estimate of vehicle MPG, collision rates, or monthly fuel costs.

2. What Impacts GPS Vehicle Tracking Pricing?

GPS vehicle tracking solution’s cost will vary based on the business challenges you need to solve. This aspect mostly determines the types of features you will require. Features to help you understand vehicle and driver behaviors will be standard within a software package. However, additional features like driver ID (knowing which driver is driving what vehicle and what time), sensor connections like doors and seatbelts, and connections to vehicle diagnostics will increase cost. That is why it is important to fully understand if it is an immediate business need that solves your challenges.

Additional costs will come with system upgrades. These may entail integrations with other fleet and worker management platforms and video monitoring of drivers and the road.

A cost breakdown for a GPS vehicle tracking system could be divided into hardware, hardware installation, system support, and monthly fees per vehicle. These costs will vary based on the number of vehicles, length of the contract (which could reduce hardware and installation costs to zero), and type of install (plug-and-play, or more complicated hard-wiring), to name a few. Although costly, default to a professional installer, as a poor installation job could cause reporting issues and other headaches.

It will also be important to consider your internal labor costs to monitor the system and interpret the reports, which we’ll cover in detail in the next section.

There are many factors to consider, but in general, keep in mind your top needs and those that deliver the most return on investment (ROI).

INSIDER TIP: The adage “you get what you pay for” is extremely applicable to GPS vehicle tracking solutions. Avoid the seduction of a low price tag and invest in your company’s future by finding the right solution that can solve your challenges and grow your business.

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